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Mon, Jan 15


Urban Place - Coworking Space

Lightning Round: Olim Founders

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Lightning Round: Olim Founders
Lightning Round: Olim Founders

Time & Location

Jan 15, 2018, 6:30 PM – 9:30 PM

Urban Place - Coworking Space, Ahad Ha'Am St 9, Tel Aviv-Yafo, Israel

About the event

Come and join Olim in Tech as we host our fourth Lightning Round event. We are honored to be joined by six very impressive Olim who will share some of their experiences of being founders in Israel and then take questions from the audience in an intimate Q&A session. This is an event you don't want to miss!

SPEAKERS (Full Bios Below)

Noemie Alliel – Co-Founder and CEO WeKast, Co-Founder and Head of Business Development Sonorapy

Eric Edelstein - Serial Entrepreneur and Angel Investor, Co-Founder and CMO Dokka

Dean Levitt – Founder Teacup Inc., Founder Mad Mimi (acquired by GoDaddy)

Daniel Rubin – Founder The Pub Hub (acquired by Urban Place)

Ilya Spitalnik – Founder and CEO Powtoon

Eliezer Steinbock – Founder and CEO Draft Fantasy


6:30 – Networking 7:00 – Lightning Round with Olim Founders 8:00 – Q&A with the Speakers 8:30 – Networking



An entrepreneur, a helicopter pilot, and an adventure seeker, Noemie is the co-founder & CEO of WeKast and the Head of Business Development of Sonorapy. After starting her career advising companies in distress at a leading consulting firm in NYC, she joined TheHive startup accelerator in Tel Aviv to help entrepreneurs build new ones. When working with entrepreneurs, she saw hundreds of presentations gone wrong. The vast majority due to technical difficulties. Shortly after, she co-founded WeKast. A few years later, inspired by advanced aerospace technologies, she co-founded Sonorapy – a soundwave-based technology to enable early detection of diseases. Noemie grew up in the south of France and lived in 4 different countries.

Dean Levitt is the founder of Teacup Inc. a platform to help small businesses run effective digital marketing campaigns. Raised on a 30-acre farm near Johannesburg, South Africa, Dean Levitt moved to the US in 1999 to pursue a career in music before turning his hand to startups and marketing. Dean successfully grew his previous company, Mad Mimi, until acquired by GoDaddy in 2014. In his spare time, Dean surfs, runs and explores Tel Aviv.

Hailing from Los Angeles, Daniel moved to Israel in 2007. Following his voluntary infantry service in the IDF, Daniel went on to study psychology and business in the Interdisciplinary Center Herzliya. At IDC, Daniel was spoke at TEDx, researched behavioral psychology at Harvard, and he furthered his research at UCLA Anderson School of Management. Upon graduating from IDC, Daniel joined his first start-up as the Head of Business Development and Community Management ( But soon after that Daniel moved to Tel Aviv (lives here now) and founded The Pub Hub (; merged/aqui-hired with Urban Place). Today Daniel runs operations for Urban Place (, and is eager to help Olim get settled both socially in Tel Aviv and professionally in the start up ecosystem.

Serial Tech Entrepreneur & Angel Investor. South African living in Israel. Obsessed with everything / anything Blockchain / Crypto related Eric is currently working on his new startup,, helping Bookkeeping companies automate part of their process to save time & money. (Dokka has developed AI powered technology for bookkeepers / accounting firms to instantly collect, categorize, extract data, and process client documentation into the accounting system) Previously, Eric co-founded global search marketing agency Click2Customers (& other companies in the holding group incuBeta) in 2003. Since stepping down from operations in the group in 2007, he has been involved in dozens of startup's in a variety of positions ranging from operational to strategic to advisory. He is an early stage angel investor in the startup space, & his portfolio includes, Majestic, & Civic. Exits include Quirk, evly & BrandsEye Eric has had considerable experience building startup's. From brainstorming concepts, validation, creating MVP's (minimum viable products), product design, raising funding, building out the teams, scaling the business, and subsequently finding the right partner for the exit. He has vast strategic & operational experience in all facets of online marketing, PR, business development & sales. He is a regular speaker, judge & mentor at events such as Founders Institute, SW7, Startup Weekend, & Lean Startup Machine & he MC'd the prestigious 2015 eCommerceAfrica conference. Eric was included in Mail & Guardian's "Top 200 young people to have lunch with", and Old Mutual's "Top 36 South African young entrepreneurs".

Ilya Spitalnik, the CEO and Founder of PowToon is a serial entrepreneur and thought leader on “the age of acceleration” and the impact of Blockchain technology. He started his career in banking, culminating in a senior position at Deutsche Bank, where he was directly responsible for launching Deutsche Bank’s first online Foreign Exchange Trading System DB-markets E-trade. He’s a passionate Growth Hacker with an unhealthy obsession for online marketing, brand building and the “art of sales”. A strong believer in the 80/20 principle, Ilya has a Rainman like ability to identify and implement the fastest, most efficient and least labour intensive Routes-To-Market. PowToon is the world’s leading platform for creating short animated videos and Rich Video content. Founded in 2012, PowToon’s intuitive drag-and-drop interface lets you easily create awesome animation that makes people sit up and listen. Business professionals, educators, Fortune 500 companies and over 17 million users worldwide choose PowToon when they can’t afford to be ignored. Over 48 million Powtoons have been created so far, with a new one created every second, 24/7. Visit us at:

Eliezer Steinbock, CEO of Draft Fantasy. Oleh, originally from London. Studied Computer Science at Hebrew University followed by developing tank software for the IDF. 

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