Datagen provides the most innovative companies in the world with high-performance, synthetic data for building computer vision technology. Our customers are some of the most brilliant technical minds in the space and we want to speak to them in their language. We're looking for a Demand Gen Lead to lead, operate and execute its growing demand generation programs and operations activities.
As the Demand Gen Lead, you’ll partner with the Sales, Business Development, and Product teams to generate new leads and drive efficiency and scale. You’ll work on initiatives around target accounts, pipeline development, sales engagement, and analytics.
You’ll be a key part of our marketing team, which constantly seeks to improve the buying experience for our customers, and to create meaningful connections with new prospects to accelerate the company's growth.
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Own the end-to-end process of customer acquisition, nurturing, and automation through conversion to a happy customer.
Live our database: create reports and insights for executives and sales teams to track performance and forecast results.
Work closely with SDRs to improve materials and data that help them work more effectively.
Marketing Analytics: Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive team.
ABM: create campaigns to reach our audiences
Website: Set up proper tracking, optimize landing pages, SEO best practices, and run a/b tests to improve our website’s conversion rate.
Paid: Build out our paid strategy and work with agencies to help execute SEM and social ads.
5-8 years of work experience in a relevant quantitative, operations or analytical marketing role
Strong interpersonal skills with the ability to present technical content
Prior experience with Salesforce or HubSpot
Experience with Sales Engagement and Marketing Automation
Excellent spoken and written English
Bachelor's degree in an analytical or operations field (e.g. Business, Sales or Marketing Operations) is preferred
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