ABOUT DWELL
DWELL IS A PERSONALIZED ROADMAP TO LIFE. DWELL USES PSYCHOLOGY-BACKED-AI TO CREATE A CUSTOMIZED PREDICTION OF USERS’ CRITICAL LIFE TASKS, AND THEN PROVIDES THE RESOURCES AND GUIDANCE TO ACCOMPLISHING THESE TASKS. THE COMPANY SEEKS TO THOUGHTFULLY HELP USERS NAVIGATE THEIR STRESS-INDUCING “ADULTING” TASKS.
KEY RESPONSIBILITIES
DEFINE MARKETING STRATEGIES TO SUPPORT THE COMPANY’S OVERALL OBJECTIVES, WHICH INCLUDES SETTING KPIS AND REPORTING TO THE CEO ON PROGRESS
DEVELOP A FEASIBLE MARKETING PLAN FOR THE DEPARTMENT AND OVERSEE ITS DAY-TO-DAY IMPLEMENTATION
DEVELOP STRATEGY FOR THE LOOK AND CONTENT OF ADVERTISING, THE WEBSITE AND SOCIAL MEDIA CHANNELS IN ORDER TO MAXIMIZE CUSTOMER ACQUISITION, CONVERSION AND RETENTION
ESTABLISH THE MARKETING BUDGET AND TRACK RETURN ON INVESTMENT
DRIVE INVESTMENT IN DIGITAL MARKETING AND ROLL OUT TECHNOLOGICAL UPGRADES
MANAGE A TEAM TO EXECUTE ACROSS MARKETING, BRANDING AND ADVERTISING, INCLUDING DEVELOPING AND ENSURING COMMUNICATION ACROSS ALL TEAMS
WORK CLOSELY WITH THE BUSINESS DEVELOPMENT, PRODUCT MANAGEMENT AND OPERATIONS DEPARTMENT IN ORDER TO ACQUIRE RELIABLE AND COMPREHENSIVE DATA ON BOTH SALES AND CUSTOMER EXPERIENCE
BUILD BRAND AWARENESS AND ENSURE THAT ALL COMMUNICATIONS ALIGN
EVALUATE THE CURRENT CUSTOMER EXPERIENCE THROUGH INTERACTING WITH THE ORGANISATION AND DRIVE IMPROVEMENTS
CONTINUALLY REMAIN UPDATED ON MARKET CHANGES, EVOLUTION OF TRENDS AND COMPETITOR ANALYSIS – SPOT OPPORTUNITIES IN THE MARKETPLACE AND DRIVE GROWTH OF THE BUSINESS
COMMUNICATE REGULARLY WITH OTHER DEPARTMENTS AND EXECUTIVES, REPORTING ON MARKETING ACTIVITY
REQUIRED SKILLS/QUALIFICATIONS
UNIVERSITY DEGREE IDEALLY IN MARKETING OR A RELATED DISCIPLINE - MASTER’S DEGREE IS A PLUS
5 -10 YEARS EXPERIENCE WITHIN MARKETING OVERALL, WITH 5 YEARS’ EXPERIENCE IN A SIMILAR SENIOR MARKETING ROLE, INCLUDING THE MANAGEMENT OF TEAMS
AMPLE EXPOSURE TO WORKING IN THE TECH AND MOBILE APPLICATION FIELDS:
FAMILIARITY WITH STRATEGIC MARKETING CAMPAIGNS
STRONG RESEARCH AND BENCHMARKING SKILLS – ABILITY TO WORK WITH BIG DATA AND ANALYTICS TO OPTIMISE MARKETING STRATEGY
OUTSTANDING COMMUNICATION (WRITTEN AND VERBAL) AND INTERPERSONAL ABILITIES
TO APPLY PLEASE SUBMIT YOUR C.V. AND COVER LETTER TO BRACHA@DWELLINGRIGHT.COM.