A leading cosmetics company in Rishon LeZion is looking for an International Marketing Manager to join their growing team!
Responsibilities:- Responsible for planning, developing, and executing all Asia region marketing plans alongside the distributors (regional and per market).- Find the key objectives and goals per market and build a plan to achieve them- Responsible for analyzing and finding growth opportunities for the brand in the markets.- The primary point of contact for the market in all Marketing related topics.- Keep track of current sales status and objectives for the markets.- Responsible for all new product launches – plans and execution for the Asian region.- Identify trends and concerns to bring relevant innovation for product and marketing in the region.- Keep track of main competitors within the region.- Develop marketing materials to support launches and other initiatives compatible with Asian consumer's concerns and mentality.- Align with all other departments and make sure they are ready to support the launches and initiatives for the market and are in the know on all the marketing initiatives.- Ongoing daily communications with distributers regarding marketing matters (feedback, support, promotions, products, salon programs, campaigns).- Work closely with the design team and the distributors to approve all localization & development of new assets (translation and layout)- Customize POS materials for existing or new launches based on market needs- Work with the graphic design team to customize in-salon branding for top accounts- Work with the retail design manager to build customized planograms for the markets- Manage the marketing budget for the region- Work with the global marketing team and advocate for the Asia region's needs with all programs, developments, and plans.- Be the lead manager for specific launches/programs defined by the Senior Manager/Director- Work closely with all departments (digital, PR, education, business development, brand managers and sales (sell-out data and purchasing) to establish focuses and create a full 360 campaign and ignite all the factors to contribute and speak in "one language" in time of the campaign/focus.- Prepare and conduct presentations to the distributors, their teams, and internal departments.- Monitor the success of launches, promotions, and programs and recommend actions based on this analysis.- Build strategic relationships and partner with key industry players, agencies and vendors in the region- Maintain market research database by identifying and assembling marketing information.
The idea candidate possesses:- Project management skills: Operational with strong attention to detail and time-management skills. Able to multi-task- Self-directed: Independently and proactively identify priorities, takes action, and keeps relevant parties involved and informed.- Analytical: Able to identify both current and emerging issues and take corrective actions- Fosters effective working relationships: Demonstrates an inclusive work style (both up and down) and works as part of a team at all levels within the organization- Creative-thinker: capable of finding "out-of-the-box" solutions- Multi-cultural personality, curious about other cultures- Strong communication skills to establish a productive work relationship with partners in Asian markets
Requirements:- Minimum 5+ years of similar experience in an International CPG brand marketing (Cosmetics – Advantage).- Good understanding of Asian culture, mentality, trends- Strong advantage.- English - Fluent written and verbal.- Experience working with Asian countries - Strong advantage.- Professional Haircare experience- Advantage.- Bachelor's degree in communications/marketing.- Proven experience managing marketing budgets.- Experience working on digital marketing – an advantage.- Experience planning strategic marketing plans for international countries: product launches, promotions, programs.- Experience analyzing and developing new products for specific market needs.- Flexibility to travel and work extra hours as needed.
For more information or to apply send your CV to firstname.lastname@example.org with "Marketing Manager" in the subject or apply directly via www.urbanrecruits.co.il