An online educational company in Tel Aviv is looking for an entrepreneurial VP of Performance Marketing to build and lead a paid media operation during a period of rapidly accelerating growth!
This Executive will be a performance and data-oriented marketing expert with a track-record of success scaling online subscription businesses.
Reporting into the CMO and acting as a trusted senior leader company-wide, the VP of Performance Marketing will lead all aspects of paid direct response media for the company and its products. The role will be responsible for the construction, testing and execution of strategies that will generate revenue at scale. They will be hands on, an exceptional communicator, and will have proven leadership skills and past successes in traditional and non-traditional campaigns across a broad range of channels.
Responsibilities: - Drive a digital roadmap designed to significantly impact subscription-based customer acquisition and retention results. - Lead efforts across paid social, paid search, programmatic, mobile/app & video ads within a direct response environment - Oversee the planning, development and execution of the paid media budget, with a results-oriented approach - Establish and manage day in and day out testing-and-learning plans to continuously optimize paid media investments - Report performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement - Partner closely with peers across the organization to maximize online conversion - Partner with Analytics and Business Intelligence to drive iterations of media mix modeling, utilizing data to inform decisions that drive the company’s business.
Requirements: - 10+ years of experience in performance marketing. Expertise with Google / Facebook / Instagram / Apple and other major performance marketing channels - Experience managing a team, with a strong ability to inspire and coach, and a history of hiring, managing, and leading high-performing teams - Proven ability to utilize qualitative and quantitative data to develop actionable insights, and a thorough understanding of cross-channel attribution - Ability to think strategically across the short, medium and long term, while obsessing over the details, and a love of investigating evolving media trends and technology to serve your brand - Thoughtful, collaborative leadership with strong communication skills and the ability to influence others - Experience overseeing a large paid marketing budget, and holistically managing spend allocation across channels - Experience with a consumer or subscription business environment
For more information or to apply send your CV to firstname.lastname@example.org with "VP Performance Marketing" in the subject